http://smc305christblog.blogspot.ca/2012/04/why-are-abortion-and-contraception.html?showComment=1334024388862#c7668876741391247187
Hello Sean,
I found your views on abortion to be quite intriguing and the question of “Why are abortion and contraception an issue?” really made me want to look into the answer. Although you do make some valid points about how abortion is legal in Canada and so they have technically “won”, there is still a lot of controversy around the topic of abortion.
What is Human?
Within your blog entry you stated that fetus' are not considered human, but the question remains as to who considers what is human? When is an embryo developed enough to be considered a life worth keeping? This is a very difficult question and people debate this issues all of time- some say that as soon as the female egg is fertilized, that embryo is alive and it is a living thing. Others believe that further down the stages of pregnancy, when the fetus has developed little fingers and toes, it is officially human. This is central to debate of abortion.
The US population is Split on Abortion
Contrary to your beliefs, I do not think abortion is a black or white issue, it is difficult to be either pro-choice or pro-life. This is why abortion remains to be taboo in popular culture and within society. The population within the US continues to have split positions on the issue of abortion. According to Gallup's 2011 update on U.S. abortion attitudes, attitudes are almost split 50/50, with pro-choice having only 4% more of the population's support.1 Clearly, there is a significant divide in the attitudes of the American people. In Canada, however, 52% of those polled consider themselves pro-choice, while 27% are pro-life, and another 23% either unresponsive, or neither, according to Ekospolitics.ca.2 In comparison between pro-life and pro-choice, there is an obvious gap with a large majority of pro-choicers, but many were unresponsive so I would not really call Canada an extremely liberal state just yet. Although Canada is more open to the issues of abortion compared to the US, most television shows broadcasted in Canada are American productions, therefore the topic of abortion will remain taboo until it is accepted.
Morality of Abortion: Majority Say it is Morally Wrong
Another interesting finding that the Gallup poll had uncovered is the question of morality and the percentage of Americans who find abortion to be a morally acceptable or unacceptable issue. According to poll, 51% of American's view abortion as morally wrong, while only 39% view it as morally acceptable (the article does not account for the missing 10%).1 With relation to these findings, it is clear that although individuals are more open to the pro-choice ideas, they still consider abortion to be a moral issue. This could also be a significant indicator of the continuous taboo of abortion in American culture.
Why Do Christians have More Abortions?
To take the issue of abortion a little further, I would like to think about an interesting statistic brought up in lecture- Christians and Anglicans have more abortions in the US than any other religious affiliation. There are obviously many reasons why women have abortions; "3/4 say that having a baby would interfere with work, school or other responsibilities; about 3/4 say they cannot afford a child; and 1/2 say they do not want to be a single parent or are having problems with their husband or partner".3 In regards to Christians, however, and their strong pro-life values, it is interesting to see that a majority of abortions are preformed on Christians themselves.
I believe that a major reason for the high rate of abortions within Christians is the Christian idea of premarital sex being sinful and shameful behaviour. Within the Christian tradition, premarital sex is seen as sinful action and that intercourse is to be left until after marriage. But according to Centre for Disease and Control, in 2007, 84% of abortions were preformed on unmarried women.4 If a Christian unmarried women does decide to have unprotected sex before marriage and becomes pregnant, it becomes an extremely difficult situation, where the woman is crossed between the shame of having sex before marriage and the moral implications of abortion. Many women are influenced by their religious values and in order to disclose themselves from being known for having premarital sex, they decide to abort the fetus. It is clear, with the high number of abortions being preformed on Christian women that women value other areas of their values and lifestyles over pro-life Christian ideologies.
Abortion continues to be a sensitive issue within North America, in which abortion continues to be a split issue within the US population and within Christian women and men between abortion and child bearing before marriage. Although abortions are legalized in Canada, I would not say they have “won” over pro-life activists because their voices are still apparent in many parts of the world. As stated earlier, the taboo will not be removed until there is a more prominent pro-choice ideology in America.
References:
1. Saad, Lydia. "Americans Still Split Along "Pro-Choice," "Pro-Life" Lines". Gallup Politics. May 3, 2011. Accessed on April 9, 2012. http://www.gallup.com/poll/147734/americans-split-along-pro-choice-pro-life-lines.aspx
2. "Canadians Decisively Pro-choice On Abortion". Ekospolitics. Ottawa: April 11, 2010. Accessed on April 9, 2012. http://www.ekospolitics.com/index.php/2010/04/canadians-decisively-pro-choice-on-abortion-april-1-2010/
3. "Facts on Induced Abortion in the United States". Guttmacher Institute. August 2011. Accessed on April 9, 2012. http://www.guttmacher.org/pubs/fb_induced_abortion.html
4."Abortion Surveillance". Centres for Disease and Control. Feb 25, 2011. Accessed on April 5, 2012. http://www.cdc.gov/mmwr/preview/mmwrhtml/ss6001a1.htm?s_cid=ss6001a1_w
Examining how Christ continues to influence Pop Culture to this day.
Monday, 9 April 2012
Secularized Apocalypse: "The Day After Tomorrow"
"The Day After Tomorrow" is a classic example of a secular apocalypse film. A secular apocalypse, according to lecture, is an apocalypse made by the actions of humans, either a single individual or an entire society. Secular apocalypses have no Divine supernatural being that causes the destruction, rather it is a result of human action. The fiction film "The Day after Tomorrow" describes future events of the Earth as a result of global warming. Obviously, the events displayed within the film are very exaggerated- a giant tsunami that washes away New York, a tornado in the middle of Los Angeles, and an ice age that covers North America in a thick sheet of snow-but the lessons for society within the film are quite clear. The film follows Jack Hall played by Dennis Quad, as he tries to save his son Sam Hall, played by Jake Gyllenhaal, and his group of friends and other survivors, from the natural disasters occurring in New York City. Throughout the film, Jack and Sam struggle to withstand the forces of nature, but eventually manage to stay alive until the weather settles and they walk out into the world, which seems to be experiencing a new ice age.
This film portrays many elements discussed within Ostwalt “Movies and the Apocalypse” whereby the author discusses secularized apocalypticism in film and its contrasting themes and elements compared to traditional apocalypse stories. By exploring religious ideas, such as the apocalypse, secularized films that have no religious references at all, still function religiously by imparting an ideology of the end of time (Ostwalt, 2003).
One particular point that Ostwalt makes with regards to the elements of secularized apocalypses is that they draw from contemporary science fiction . This means that modern evil no longer comes in the form of a beast but a form that current society finds as an issue. Within “The Day After Tomorrow”, the beast is global warming and the end of the world is forced onto them not by a supernatural being but by a realistic issue in our current world. Today, apocalyptic stories are based on events that audiences can relate to. Although the events in “The Day after Tomorrow” are exaggerated, global warming does cause a potential threat to a large portion of humanity- either through water scarcity, natural disasters, or reduced biodiversity- which makes it an appropriate apocalyptic issue.
Another commonality between Ostwalt's argument and “The Day after Tomorrow” is his argument that the end comes from human stupidity and greed. This removes the influence of the Divine and, instead, examines the role of humanity developing their own future. As a film based on global warming, a result of fossil fuel emissions due to human consumption and production, “The Day After Tomorrow” is a clear example of Ostwalt's argument: the end of the world as a result of human negligence, not of God's will.
The final correlation between Ostwalt's argument and “The Day After Tomorrow”, is his argument that within secular apocalypses, humans are able to survive the end of disaster. According to Ostwalt “human ingenuity, scientific adaptations, and heroism allow humanity to survive” (Ostwalt, 2003). Within the film, Jack, his son Sam, and the group Sam had been stranded with, manage to survive the disaster and the film ends with them walking out into the new world. In the final scene, the group exits the library and walks onto the snow covered ground. This leaves the ending rather open, not knowing who else has survived and how the group will be able to continue to survive in the current ice age. Although the continuation is unknown, their survival demonstrates how humanity was able to overcome an apocalypse-“saviors from destruction"- unlike evangelic apocalypse films where humans are powerless.
It is clear that there are many contrasting themes between evangelic apocalypses and secularized apocalypses, and Ostwalt's reading does an effective job of explaining these themes.
References
Ostwalt, Conrad. “Movies and the Apocalypse.” In Secular Steeples: Popular Culture And
The Religious Imagination, 157-88. Harrisburg: Trinity Press International, 2003
Monday, 2 April 2012
Response to Chloe's "Eve: The Original Desperate Housewife?"
Hello Chloe,
I enjoyed your blog entry and I thought your
insights on the depiction of Adam and Eve in the beginning credits
were very interesting and something that I myself have never noticed.
I would like to take the opening credits a step further and examine
other scenes within it that I thought were very interesting as well.
When one watches the opening credits of Desperate Housewives closely, the gender roles and
stereotypes are portrayed multiple times. The first gender role
demonstrated within the opening credits (second to the scene discussed in Cloe's blog entry) is the Egyptian woman
surrounded by numerous children. This clip clearly
portrays women as the housewife, attending to the children. It also
seems to suggest that women are primarily “baby-makers”, and that
their role is to have these children and stay at home to care for
them. This stereotype defines women as caregivers and nurtures, and
not as independent, work-oriented individuals. Although it is a short
clip, this stereotype is quickly understood and it allows the viewer
to intake a range of information from the use of the stereotype.
The second stereotype is examined
within the clip of American Gothic, in which the husband is seduced
by a beautiful woman, and the average-looking wife is left sadden.
This scene demonstrates the divided gender role of women;either
angels or vixens, average or vivacious, housewives or party-girl.
This stereotype of women, which was also mentioned in lecture,
divides women as one or the one. Women are characterized by two
opposite identities that have become a product of the media and the
manner in which women characters are portrayed. Desperate Housewives
has also taken this gender stereotype and have used it within the
character of Bree Van de Kamp. In the beginning of Desperate
Housewives, Bree was portrayed as the religious woman with strong
Presbyterian values. In this current season, however, Bree has become
a promiscuous woman who has completely forgotten her values and has
begun to exhibit the other female identity. It is definitely
interesting that a television show with such strong female characters
still use this stereotype to define women.
The opening credits also seems to demonstrate
progress in the role of women. In the scene described in the earlier
paragraph, the wife is left sadden by her seemingly adulterous
husband. In contrast however, one of the final scenes with the Roy
Lichtenstein
cartoon, shows a woman hitting her husband after some sort of
altercation. This scene contrasts the earlier scene because it
demonstrates a strong and powerful, willing to defend herself. This
implies that women have begun to move away from their passive and
nurturing roles, towards strong independence.
Although
many of the clips demonstrate traditional female roles, it seems that
by the end of the opening scene women begin to move away from these
ideas. Perhaps the media is beginning to move away from these
gendered identities and are beginning to portray women as they truly
are.
Monday, 19 March 2012
Response to ccandelario "Violence as Entertainment"
http://whatwouldchirstdo.blogspot.ca/2012/03/violence-as-entertainment.html
Ccandelario,
It
was very interesting to hear your thoughts on violence, and the final
statement you made about nature vs. nurture is definitely intriguing
and I would like it to examine further.
There
is a common belief in society that violence is natural and that the
natural world is filled with competition. Darwin's “survival of the
fittest” is referenced everywhere, and this has become the norm.
Animals are in constant competition for resources, mates, and space.
In order to survive, one most be the strongest to fight-off between
each other and between species. This theory has gone on to provide a
basis for business competition. The violence seen in the animal
kingdom is reason to believe that violence is a natural process and
that individuals are naturally competitive and violent.
The idea that violence and competition is a natural process, however, has
been highly contested. As an environmental studies student, my
courses have taught me many natural species that do not compete with
one another, and instead, cooperate in order to attain common
benefits. For example, a rhinoceros allows a particular bird species
to eat insects off of its back. This cooperative dynamic
(biologically called mutualism) ensures that the bird has food and
the rhino is kept clean. Also, primates cooperate with one another by
eating bugs off one another. As our closest natural relatives, the
cooperation patterns in primates can provide some direction into our
natural instincts as cooperators. According to Professor Allee, who
frequently experiments with animals to test Darwin's “survival of
the fittest” theory, he has come to conclude that " there is a
general principle of automatic cooperation” and there are certain
situations that only those animals that work together tend to
survive[1]. Even the idea of “survival of the fittest” is argued
to be widely misunderstood,
and that the fittest does not always mean the most aggressive and
violent, but can include the most clever or
the most cooperative [2].
Clearly,
the question of nature vs nurture when it comes to violence is a
complicated, yet enticing, question. As you pointed out in your
article, increased media violence has not caused increases in
violence in society and with the evidence I have provided,
cooperation is actually a natural component of the animal kingdom and
that violence is not particularly the only natural way. It seems as
though violence is neither culturally nor naturally developed.
Perhaps, violence and cooperation are both natural but as a result of
laws and regulations, we have learned to become more civilized. We
have moved more towards our cooperative nature and away from
violence. I would not, however, claim that violence is our sole
natural instinct because it is evident that cooperation is possible.
[1] Thomsen,
Arnold; Allee, W. C. (Apr. 1925. Dec. 1964). Review of
"Social Life of Animals". The
Journal of Abnormal and Social Psychology.
34. 3: 411-413.
[2]
Le Page, Michael. "Evolution myths: 'Survival of the
fittest' justifies 'everyone for themselves'." New
Scientist. April 16, 2008. Retrieved on March 19, 2012.
Monday, 12 March 2012
Angels in the Outfield: Christianity in a Film about Sports!
Angels in the
Outfield (1994) is a lovely Disney film about a young orphan boy named Roger who prays to Heaven that his
favourite team, the California Angels, will come up from last place
after his father sarcastically tells him that they will become a
family again when the Angels win the pennant. As a young hopeful boy,
he believes him and begins to pray for his team in hopes that his
faith will bring his team to victory, and his family back together
again.
As
a film that mixes Christian faith and sports, I feel that this is an
interesting movie to discuss with regards to the convergence of
religion and
sports.
Religion and
Sports within the Film
Right from the
start of the film, the themes of faith and Catholicism becomes a
major theme. In fact, the first line of the movie, said by PJ
(Roger's orphan friend) is, “Roger, do you believe in heaven?”
With Roger responding “I guess...”. As the film progresses,
religious themes become more intermingled with sports when Roger
prays that his favourite team will win the championship, not only
because of his father's commitment, but because they are his
favourite team. By praying for his sports team, Roger represents an
entire society of sports fans. These individuals are strongly
connected to their favourite teams and they use their faith and
spirituality to support their teams. The ritual of prayer is a very
spiritual act in the Christian community. This film demonstrates that
sports have become so important to people that the spiritual actions
are being used for non-tradition intentions.
Religious
function in Sports
This film also puts forth the idea of sports emulating the social
function of religion. At the beginning of the film, Roger is a lonely
young boy without a family, and he relies on sports to provide him
with some sort of belonging. As the film progresses, and his gift of
seeing Angels becomes known by the coach and the team, Roger is
welcome by the California Angels and they treat as though he is a
part of the team. To take this idea of community and family even
further, the coach of the California Angels adopts Roger, making the
theme of family and collectivity even clearer. This literal
community-building in the film demonstrates the wider connection
individuals have with sports teams. Individuals feel they are a part
of the team, and the collective excitement, as Eric Bain-Selbo
explains, exudes a temporary notion of intense community [1].
I would argue
that this film demonstrates that sports and religion has developed an
interesting relationship, whereby sports has become such an important
component in many people's lives that religion and sports have become
equal. Interestingly enough, religion has accepted this correlation
and association. Society is mixing religious rituals with sports,
while sports have begun to take on many of the functions of religion.
[1] Bain-Selbo,
Eric.“Ecstasy, Joy, and Sorrow: The Religious Experience of
Southern College Football.” Journal of Religion and Popular
Culture 20 (2008), 13p
Monday, 5 March 2012
Response to Andreia De Freitas "Good for you, good for me, good for everyone!"
http://smc305ohmyblog.blogspot.com/2012/03/good-for-you-good-for-me-good-for.html
Andreia,
Your post entitled "good for me,
good for you, good for everyone" was very enlightening and I
strongly agree with many of your points that you had mentioned.
Right from the beginning of lecture, it
was clear that many individuals did not like Justin Bieber even
though they really knew nothing about him. They had a preconceived
notion that since he is only 18 years old, he is just a music
industry product that large corporations have exploited in order to
make billions of dollars. His authenticity is definitely something
that many question, and rightfully so. But is it right to discredit
his good deeds just because he is a kid? As you mentioned in your
blog post, many other celebrities have been extremely generous in
supporting charities and many are not questioned for their motives.
Charity and goodness should not be
associated with authenticity. From what I had understood from
Corona's article, authenticity is associated with ones persona and
whether the way they are presenting themselves is true. Celebrities
can easily fake their persona and therefore be inauthentic, but can
one “fake” charity? Does charity and goodness not provide the
same benefits whether the person is authentic or not? Whether an
individual does something good in order to gain positive publicity
should not be criticized too harshly. Charity provides positive
outcomes, and one must look beyond the person who is providing the
charity and towards those who are receiving it.
I also believe that most individuals
would do charitable acts if they had the opportunity to be involved.
I do not believe that any individual, especially a young boy who has
had so much good fortune in his short life and with a strong
Christian background, would be unwilling to give back to those less
fortunate. As a Christian, Justin Bieber's generosity should not be
criticized for these are core values of the Christian tradition.
People need to be less critical of the charitable acts of celebrities
and see that people can be generous without ulterior motives. Or
maybe I am being too naïve...
Bieber vs Adele; Celebrities in a Hypermodern World
Within Victor
Corona's Memory, Monsters, and Lady Gaga, Corona
argues that our current hypermodern society requires celebrities to
exude unique and spectacular characteristics in order to sustain
longevity and public devotion (Corona, 2007). As Lady Gaga as his
example, Corona claims that societal devotion requires more than a
captivating voice and that survival in the “collective memory”
requires close ties to the populous through Twitter and Facebook
(Corona, 2007). In this blog entry, I am going to examine his
argument with reference to two highly successful musicians of our
time; Justin Bieber and Adele. Justin Bieber is a clear example of
Corona's hypermodern celebrity who uses social media to sustain a
huge following within society while Adele is the exact opposite,
becoming hugely successful without the use of social media and
spectacle.
Justin Bieber
Justin Bieber's career started with social media where he posted a
video of
himself singing on Youtube. His video quickly received millions of
views and the attention of Scooter Braun who signed Justin to Raymond
Braun Media Group [1]. Right from the start, social media was a part
of Justin's success. Today, Justin Bieber has 18,110,625 twitter
followers, and tweets an average of 20+ a day[2]! He constantly
replies and re-tweets fan messages on twitter, and is constantly
posting messages and videos on Facebook
with 40.8 million “likes” [3]. In regards to Justin Bieber and his spectacle, his concerts are filled with media and visual interest whereby young fans are constantly entertained. With Justin's huge
fanbase, cleverly called “beliebers”- interesting that both Lady
Gaga and Bieber have a name for their fanbase- and his multiple American
Music Awards and Grammy nominations, Justin is a clear example
of a successful artist who has utilized social media in order to
sustain devotion[4].
Adele
Adele,
born on May 5, 1988, is an English recording artist and songwriter
and has become an enormous name in the music industry. Adele has sold
over 17 million copies of her most recent album 21
and
has won 8 Grammy's for both of her number-one albums, 19
and
21
[5].
In contrast to both Lady Gaga and Justin Bieber, Adele has been able
to sustain social devotion without the constant use of social media
and without spectacle. Currently, Adele has only
4,520,906
twitter
followers, which is a third of Justin Bieber's total followers, and
she has tweeted a total of 140 times, with a mere average of 3 tweets
per month [6].
Adele does have a Facebook
page, however, the posts are impersonal and promotional. In regards to Adele's minimal spectacular nature, her aesthetic and concerts are simplistic with minimal media displays, and her entire appeal is solely on her musical talent. Although Adele does not utilize social media and spectacle, her apparent success through
album sales and Grammy wins, demonstrates that she has been able to
sustain longevity within the music industry. In fact, Adele has sold
1.4 million more copies of 21
than Lady Gaga's Born
this Way record[7]. Clearly, Adele has a huge fan base.
It is clear with the examination of Justin Bieber and Adele that
Victor Corona's argument does provide some truth to the current
societal needs of social solidarity and the use of social media to
sustain devotion with the example of Justin Bieber, but he fails to
acknowledge the success of artists who are not spectacular in nature
and are not in constant use of social mediums like Adele. I disagree
with Corona's claims that societal devotion requires more than a
captivating voice and that survival requires close ties to populous
through Twitter and Facebook.
Monday, 6 February 2012
A Response to "Pandora's Charm"
http://christandpopularculture.blogspot.com/2012/02/pandoras-charm.html
Oh
the Pandora bracelet phenomenon... People spend hundreds of dollars
on these bracelets, purchasing a new charm for every occasion in
order to eventually fill the band with overpriced charms. Pandora has
definitely made a name for themselves. These bracelets are no longer
just charm bracelets, but Pandora bracelets. This company has
successfully been able to distinguish itself from other charm
bracelets within the jewelry market. I can guarantee that every
women, and probably most men, know what these bracelets are and how
much their market value is. This company is truly a jewelry market
success story.
Pandora has not only dominated the charm bracelet market, but they have become a representation of status. It is a bracelet that has been able to divide the populous into those who own a bracelet and those who do not. Since the majority of individuals are aware of the value of these bracelets, those who own Pandora bracelets are seen as affluent individuals because they can afford to spend a large amount of money on a single piece of jewelry. If these two groups are analyzed more closely, those who own a Pandora bracelet are further divided by the number of charms they have on the band. The more charms they have, the even more affluent and wealthy they appear.
This relates back to Dustin Kidd's Harry Potter and the Functions of Popular Culture, where he states that one of the functions of popular culture is to create social boundaries. Pandora bracelets are a part of our current popular culture, and it definitely creates social stratification within society which I had suggested above. People buy these products in order to gain status. It is the persona that comes with the particular product that draws individuals towards it, not necessarily the product itself. Advertising has made consumers believe that buying a particular product will provide them with a higher power. They make you believe that you are nothing or you will amount to nothing without the particular item. Maybe these bracelets will make me as beautiful as the women used within their ads? Or maybe I will have countless romantic encounters such as the commercial suggests?
Push advertising definitely makes you feel like you are buying a lot more then a product doesn't it?
Pandora has not only dominated the charm bracelet market, but they have become a representation of status. It is a bracelet that has been able to divide the populous into those who own a bracelet and those who do not. Since the majority of individuals are aware of the value of these bracelets, those who own Pandora bracelets are seen as affluent individuals because they can afford to spend a large amount of money on a single piece of jewelry. If these two groups are analyzed more closely, those who own a Pandora bracelet are further divided by the number of charms they have on the band. The more charms they have, the even more affluent and wealthy they appear.
This relates back to Dustin Kidd's Harry Potter and the Functions of Popular Culture, where he states that one of the functions of popular culture is to create social boundaries. Pandora bracelets are a part of our current popular culture, and it definitely creates social stratification within society which I had suggested above. People buy these products in order to gain status. It is the persona that comes with the particular product that draws individuals towards it, not necessarily the product itself. Advertising has made consumers believe that buying a particular product will provide them with a higher power. They make you believe that you are nothing or you will amount to nothing without the particular item. Maybe these bracelets will make me as beautiful as the women used within their ads? Or maybe I will have countless romantic encounters such as the commercial suggests?
Push advertising definitely makes you feel like you are buying a lot more then a product doesn't it?
Emotional Branding is Here to Stay
In the last
lecture, we discussed the media in popular culture with a particular
focus on advertising and how it has evolved over the years. It was a
very engaging lecture that I felt was very relevant in today's
society, where many of the concepts brought up in class made me
instantly think of many commercials that have used the same
techniques. One particular technique that sparked my attention was
emotional branding. As our professor discussed in class, emotional
branding is using images and ideas within an advertisement that
appeal to the emotional senses of the consumer. These ads may not be directly related with the particular product, but they develop an emotional connection between the viewer and the brand. As
she discussed this new wave of marketing, I could not help but be
reminded of the new Scotiabank campaign.
Recently, I
attended a marketing conference where Scotiabank
had been the main sponsor. The conference began with a Scotiabank
representative speaking about their new marketing campaign and how
their new angle will base around values, exactly what Professor Harris was discussing when explaining emotional branding. Everyone knows
Scotiabank for their slogan “you're richer than you think”. Well, Scotiabank's plan is to take this slogan and have it appeal to the
values and emotions of consumers. Their new campaign is based
around the idea of “Richness is: Defined by You” where they focus
on individual values and what individuals define as richness.
Scotiabank plans on using home video's and photographs, belonging to
consumers, to demonstrate what they feel is valuable; such as family, nature, pets, babies (I could go on forever). Scotiabank's new marketing plan is a great example of emotional
branding because it makes the company seem more in tune with it's
consumer's lives, as though they are emotionally connected with their
customers. They are using values, and heart-felt family videos to
ignite compassion within individuals and to demonstrate that they are
a valuable member of the community (scroll down to see a few examples).
Personally,
emotional branding seems like a very effective method of achieving
consumer attention. Happy families and beautiful babies make people
feel good and they develop a deeper connection with the individual and the organization. My heart definitely melted when watching some of
Scotiabank's new commercials and seeing a few of their photo ads. I
truly feel that emotional branding will eventually dominate the marketing field, and the “sex sells” idea will no longer exist.
Here are some of Scotiabank's new ads, so you guys can decide for yourselves
whether emotional branding is here to stay:
Monday, 30 January 2012
Response to: Miranda Simpson "The Gaga Gospel"
Miranda,
Just to start, your blog entry was
interesting to read and provided me with further insight into the
mind of Lady Gaga that I much appreciated. It was a great read!
Now onto my comments on “Judas”...
Although our professor did mention that
we would be watching "Judas" in class (if I'm not
mistaken), after reading your blog I had a sudden urge to make my
comments on the song right away. I grew up in a very Roman Catholic
environment; Strong Italian Catholic values, church every Sunday,
Catholic elementary school, Catholic all-girl high school...the
works. Although I have grown away from my religious institutional
attachments, the values and the symbolic messages still strongly
resonates with me. My past and my current values are probably all
reasons why I am deeply offended by the lyrics of “Judas” and
Lady Gaga's constant need strike a cord with the Catholic community.
I understand that there is probably some deeper meaning to her
lyrics, some internal struggle between good and bad perhaps, but why
must she always use Catholic references in her music? I feel it goes
further then her devout Catholic upbringing and more to do with
global attention. As a Catholic herself, she knows how strongly the
Catholic community feels about their values and they will retaliate
when they are offended. Sometimes, Lady Gaga just takes religious
references too far, and I think its a strategy to make her music
controversial and more interesting for people. And lets face it, it's
working. People all around the world cannot wait until they get their
next taste of Gaga- whether it be a new album, a new music video, an
outfit choice, or even a 10 minute talk-show interview. The world
knows that when Lady Gaga is involved, it is going to be exciting and
controversial.
Personally, I feel that Lady Gaga has
found her niche- offending the Catholic religion. Whether her music
has deeper meaning, the first time people hear a song they do not
automatically seek the deeper meaning of the lyrics, but instead they
listen to the the literal sense of the words. Lady Gaga has learned
to play the game- offend people with the lyrics but inspire people
with their meaning.
PS I am not even a hard core Catholic
and it is interesting to note how offended I got by it. Just imagine
the opinions of the strong Catholic community...
Wednesday, 25 January 2012
oh the power of interpretation...
I just want to state my interpretation of the lyrics to Lady Gaga's Bad Romance and how it contrasts with the interpretation of the professor. Yes, I am well aware that the song is about her relationship with the music industry and how she is willing to accept every negative aspect of the industry in order to achieve her prime goal of fame, but, as an outsider not knowing much about Lady Gaga's history, I have interpreted the lyrics in a way that I have understood them to mean.
As those of you who were in lecture are aware, Professor Harris explained her interpretation of the Bad Romance lyrics and how she interpreted them as a story about unconditional love. A love story about a woman who is so in love with a man that although she sees that he is a mess, she still loves and accepts him. She accepts all of him for who he is, and she will always love him. No matter the state that he is in, all she wants from him is his love.
I, on the other hand, have a whole other interpretation of what the lyrics mean and about the relationship described in the song. In contrast to the professor, I understood the lyrics as describing an obsessive relationship, one where the woman is so in love with the man that she is willing to put up with his negative behaviour. A relationship where the woman understands the damage that he is doing to her, and yet she is so addicted to his "love" that she cannot escape him. Even within lyrics, with the hard words that she uses to describe the relationship- ugly, disease, criminal, drama, revenge - makes the relationship seem dark and heavy. The way she constantly repeats "I want your love" exudes a sense of addiction and a need that seems very unnatural. I also noticed an interesting coorelation between the video and the way in which I interpreted the lyrics; whereas in the lyrics the woman does not seem to want to overcome her obsession of him, but in the video, she seems to overcome her powerlessness within the "relationship" by setting the bed, and her lover, ablaze.
It was definitely interesting that her interpretation was one of positivity, where the woman accepts the man for who he has become and how she is willing to stand by him at times of difficulty. In contrast to my interpretation as a negative relationship, where the woman seems so distraught and emotionally damaged by the relationship, but how she is so addicted to him that she continues to stay in the relationship.
As those of you who were in lecture are aware, Professor Harris explained her interpretation of the Bad Romance lyrics and how she interpreted them as a story about unconditional love. A love story about a woman who is so in love with a man that although she sees that he is a mess, she still loves and accepts him. She accepts all of him for who he is, and she will always love him. No matter the state that he is in, all she wants from him is his love.
I, on the other hand, have a whole other interpretation of what the lyrics mean and about the relationship described in the song. In contrast to the professor, I understood the lyrics as describing an obsessive relationship, one where the woman is so in love with the man that she is willing to put up with his negative behaviour. A relationship where the woman understands the damage that he is doing to her, and yet she is so addicted to his "love" that she cannot escape him. Even within lyrics, with the hard words that she uses to describe the relationship- ugly, disease, criminal, drama, revenge - makes the relationship seem dark and heavy. The way she constantly repeats "I want your love" exudes a sense of addiction and a need that seems very unnatural. I also noticed an interesting coorelation between the video and the way in which I interpreted the lyrics; whereas in the lyrics the woman does not seem to want to overcome her obsession of him, but in the video, she seems to overcome her powerlessness within the "relationship" by setting the bed, and her lover, ablaze.
It was definitely interesting that her interpretation was one of positivity, where the woman accepts the man for who he has become and how she is willing to stand by him at times of difficulty. In contrast to my interpretation as a negative relationship, where the woman seems so distraught and emotionally damaged by the relationship, but how she is so addicted to him that she continues to stay in the relationship.
Monday, 23 January 2012
Jesus Christ: The Original Superstar
As
an official start to my blog I will outline my intentions with the
blog title as it relates to my impressions of the second lecture.
Last
week's lecture was my official introduction to Christianity and
Popular Culture and I am definitely excited to dive into something
very new to me. My first lecture became an official realization of
how Christianity is a major part of popular culture and how Christian
images and references are found in many forms within our society and
culture. This awareness has helped me realize how the image and
message of Christ has lived on over the centuries, and how He
continues to be a large influence. That is where my idea of
the original superstar stemmed from.
What
is a Superstar?
According
to the Merriam-Webster dictionary, a superstar
is defined as “a
star (as in sports or the movies) who is considered extremely
talented, has great public appeal, and can usually command a high
salary”[1].
Already, one can connect the meaning of a superstar to Christ by
examining the impressions He has left on the world. Although Jesus
does not meet the criteria of “commanding a high salary” or being
a sport or movie star, He attains the charisma, global appeal, and
talent that continues to leave an impression today. Jesus'
image is known world wide and His teaching are continually studied
and preached year after year. Jesus, in my opinion, was the beginning
of celebrity for He is known everywhere and by everyone. He was the
first global celebrity.
One
major element that the Merriam-Webster definition does not include
when defining the word “superstar” is someone who has a large
public following and influences society or individuals. Today, people
are highly influenced by celebrities. Celebrities are people that
everyday individuals idolize. Kanye West, who was discussed in
lecture, is a superstar for he has an enormous influence in the music
world. His talent, which has been critically acclaimed numerous
times, has sparked a public following; people buy his CDs, go to his
concerts, and buy his clothing line. His influence is enormous and
people truly idolize his talent and status.
So
as a major superstar of our time, who is Kanye West's influence?
Jesus! Through Kanye's lyrics, videos, and even jewelery pieces, he
makes it clear that Christ is a very important influence within his
life. Jesus is such a superstar that celebrities of our time, and
decades past, have referenced- either through lyric, images, script,
or video- Him.
An
interesting reality...
Today,
I walked into my brother's bedroom and he had a painting of Kanye
West and Jesus' Cross on his side table (photo provided below). I
thought it was very interesting to see both these influences
together, showing how Jesus, after centuries, still has the same
influence as a celebrity from our time.
Jesus
is definitely the original superstar, withstanding the test of time.
Friday, 20 January 2012
Hello Blogging World!
Welcome to my SMC305 Christianity and Popular Culture blog! I am fairly new to the concept of blogging and this is my first Christianity course, or any culture course for that matter. I am actually an environmental studies student so this is definitely new territory for me. Although this is a little out of my element, I am very eager to learn more about Christianity and popular culture in today's society and develop my blogging skills as well. I hope my blogs become more interesting as the weeks progress and as I become more exposed to the course material. Hopefully, by the end of this course, I will be able to find references to Christianity more often within everyday life!
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